Businesses can get significant credibility from Google Business Profile reviews without spending money. The key advantages of obtaining Google reviews are the following:
- Improved local SEO rankings
- Leveling the playing field
- Enhancing your online reputation
- A capability to affect feedback and build brand trust
In this article, we’ve compiled a list of the advantages you can benefit from Google reviews and explained each.
Google Reviews Nurture Credibility
As a leading white-label digital marketing agency, we know that most consumers are increasingly interested in business transparency. It is easier to access information about the companies, their products, and current and past clients than ever before. Customers usually learn about a company before buying something. In fact, almost 88% of customers have used reviews to judge a local business’s quality.
Credibility can help you:
- Establish a more effective customer engagement
- Enhance customer loyalty
- Promote awareness
To show how vital Google business reviews are, 72% of people said that reading positive reviews makes them trust a local business more. This is an excellent chance for local companies to get Google reviews and gain an advantage over their competitors. Conversely, it makes people feel like they need to act quickly about responding to negative reviews to boost client confidence.
Google Reviews Improve SEO
The complexity of Google’s search algorithms is an understatement. According to Moz, review signals like those in Google reviews for businesses make up about 9% of Google’s search algorithm — most of these review signals center on quantity, velocity, and diversity of thoughts.
When all three review signals are used together, they can help your nearby business reach the top of Google’s local search results. Compared to traditional SEO strategies like keyword research and blogging, this makes it much easier and quicker for your company to be found online. Even though conventional methods are still important, it’s essential that you, as a local business, don’t just rely on them and ignore other platforms like Google reviews.
SEO helps you:
- Promote the business 24 hours a day
- Increase clicks more than PPC
- Enhance user experience on your website
- Produce high-quality leads
- Raise brand awareness
Google company reviews could be one of your best marketing tools. This is partly because Google business reviews enable your company to appear in the “Map Pack.” The Map Pack is a collection of companies close to the search area. In addition to the average rating, the map pack also shows the name and website link of the company, its address and contact information, and the total number of Google reviews.
An Excellent Source of Actionable Insights
One of the best things about reviews is getting customer feedback and learning about them. You and your staff should use every Google review of your firm as a customer survey question. Also, each Google review will often reveal the following information:
- Whether your business provided a satisfying consumer experience or not
- Where your business performed exceptionally well or poorly
- What goods or services your company provided to them
If you read bad reviews on Google, you can immediately know where to improve and where you should be proud.
The initial step is to monitor and watch for a Google review following a transaction. You can manually monitor reviews on websites like Google, Yelp, and Facebook or use an online reputation management software like Podium.
The main benefit of using a software platform is that it keeps reviews from falling through the cracks and putting the whole process at risk. Instead, a suitable venue can alert you whenever a thought has gone live and let you reply directly.
Responding to the Google review comes next. If a Google review is unfavorable, you should always respond and try to make things right. In general, it’s a good idea to express regret and offer a method to make up for whatever wrongs your company can have done in their eyes.
The modification of the process comes last. Here you can fix broken procedures or provide credit to the working sections. By changing these procedures, you are putting new approaches under the test to improve the effectiveness and efficiency of your company. This is a significant value-add and competitive edge over the next company in their field for many of our white-label partners. They can optimize many aspects of their business to offer a better client experience and be found more readily on Google, thanks to reviews and other review sites.
After visitors click through to your page, you’ll know when they are near the point you want them to be. Remember that the goal is to persuade them to make the purchase. Even though it’s essential to have a website that is easy to use and well-designed, Google reviews could help you get more customers. That’s why companies with a good Google ranking promote it prominently on their website.
If this is your first time using Google business reviews, use it to improve brand trust, local SEO, feedback, and insights. You’ll soon see that it’s one of the cheapest ways to get leads for your business and build your reputation in the community.
