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About Toronto Tees

Come Get Customized and Freshly Baked Tees are all part of a small empire of custom tee shirt stores making custom garments from humorous to personalized to team jerseys in our home city of Toronto.

The Challenge

Toronto Tees as a multi-location retailer/wholesaler ; our strategy had to ensure two things;

Distinctive Locations: corporate and bulk orders are allocated differently than consumer, walk-in jobs.

Growth: overlap between the two shops was designed to be minimal. Campaigns needed to be crafted and tested to ensure that the two shops did not cannibalise each others’ business.

The Challenge

Toronto Tees as a multi-location retailer/wholesaler ; our strategy had to ensure two things;

Distinctive Locations: corporate and bulk orders are allocated differently than consumer, walk-in jobs.

Growth: overlap between the two shops was designed to be minimal. Campaigns needed to be crafted and tested to ensure that the two shops did not cannibalise each others’ business.

Campaign Strategy

We were able to create an ad strategy that used time-of-day scheduling to manage the flow of business to one location vs. the other. Ad scheduling permits Toronto Tees to balance the demand between their shops, as well as responding to different peak times for different business.

Results

Toronto Tees is a long-term client who relies heavily on the business we generate. We continue to manage their campaigns to generate increasing sales for both corporate and walk-in sales, and increase awareness of their brand in a competitive market.

Strategic Initiatives

Further, we implemented a seasonal strategy that ensures Toronto Tees captures demand for holiday, event and festival buying. People want to commemorate and celebrate with what they wear!
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COMPANY

SOLUTIONS

services

canada

  • 5200 Yonge St., 2nd Floor
    Toronto, ON M2N 5P6

usa

  • 580 California Street, Suite 1200
    San Francisco, CA, 94104
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