Hello Partners,
We wanted to notify you of an important new update related to Google Ads:
Google has released a price update that will affect all advertisers serving ads in Canada:
“As of October 1, 2024, a 2.5% Canada DST Fee will be added to your next invoice or statement for ads served in Canada. The fees are being added to cover part of the cost of complying with Digital Services Tax legislation in Canada.”
– Google
Here’s how we will minimize the effects to partners and their clients:
- We will automatically back out this extra 2.5% directly from the media spend of your campaigns.
- Ex. There will be a $2.50 deduction for every $100 of ad spend.
This new price will be reflected in your current and future Google Ad campaigns starting October 1 and should pose minimal effects on campaign performance. However, we will advise that you take the time to notify your customers of this change as well to maintain transparency.
For more detailed information, please view the official Google notice regarding this update: